Follow us @heybikesports
Step Into the Villain Vibe
Black. Yellow. No rules.
Make it bold.
Show your Villain energy.
How it works
Subscribe
Create your post
• Black / Yellow / Both
• 9-grid or video
• CENTER = Villain
Tag
Tag @heybikesports
Add hashtag #HeybikeVillain
What You Could Win
Win weekly. Compete for the final. Take the Villain home.
FAQs
What is WALK WITH VILLAIN?
You’re invited to explore your city and capture black & yellow moments in everyday life — from street corners to objects, outfits, and urban scenes.
Turn them into a 9-grid collage or video and share your unique Villain vibe on Instagram or TikTok.
How do I join?
● Follow @heybikesports
● Create a post on Instagram (9-grid collage) or TikTok (video)
● Tag @heybikesports + use #Villain or #HeybikeVillain
What kind of content should I create?
Anything that reflects the Villain vibe in real life:
Street scenes with black & yellow tones
Urban riding or motion shots
Everyday objects with strong color contrast
Fashion or outfit matching (black & yellow)
Cinematic city visuals
👉 The key idea: turn color into storytelling.
Do I need to own a Villain?
No.Anyone can join WALK WITH VILLAIN (Open to U.S. residents only)
However, including Villain in your content will make your entry more aligned with the campaign theme.
How are winners selected?
The selection happens in two stages:
Weekly Picks: Outstanding entries are featured and rewarded each week.
Final Round: The creator with the most votes will win the Mega Prize.Creators ranked 2nd–3rd will receive the Creative Award
What are the prizes?
● Weekly Rewards: Gift Box + Villain T-shirt + Coupon (Free Villain Seat with Purchase & $200 Off Bike)
● Mega Prize: A Free Villain
● Creative Award：Kodak Film Camera*2